編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 4183 | Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug | Quelch, John A.;Beckham, Heather | Marketing | Marketing Management( RA60700 ) |
2 | 9-913-545 | Brannigan Foods: Strategic Marketing Planning | Quelch, John A.;Kindley, James T. | Marketing | Marketing Management( RA60700 ) |